Talent-Focused Social Marketing & creator Relations

My experience in influencer marketing and talent collaborations positions me as a strategic liaison between creators, celebrity talent, and brands. I lead talent-focused social marketing initiatives that balance creative authenticity with business objectives, from campaign strategy to long-term relationship management.

Across agency, brand, and network environments, I’ve overseen talent-led content series, experiential activations, and real-time social coverage, ensuring alignment between talent voice, platform strategy, and audience engagement goals.

Strategy:

How I Work With Talent

• Talent Strategy & Alignment: Partnered with creators and celebrity talent to shape content that aligned personal brand voice with campaign objectives and audience expectations.

• Brand–Talent Mediation: Acted as a liaison between brands, agencies, and talent, ensuring clear communication, creative alignment, and smooth execution from ideation through delivery.

• Campaign & Content Oversight: Led end-to-end social content strategy, including series development, experiential coverage, and post-event recaps optimized for platform performance.

• Relationship Management: Fostered long-term talent relationships that enabled repeat collaborations and consistent brand storytelling.

Overview:

• Increased brand credibility and audience engagement through authentic creator storytelling.

• Elevated brand visibility and cultural relevance through talent-led events and campaigns.

• Fostered lasting relationships with high-profile creators and celebrity talent, setting the stage for ongoing collaborations.

• Served as a trusted point of contact for talent partnerships, contributing to smoother campaign execution and stronger brand–creator relationships.